 
Our Experience
Advertising Research Advertising research can help a company to not only develop a campaign itself, but to also test the awareness of a campaign and to track its effectiveness over time. Successful advertising and marketing can help companies make a difference in their business and sell more products or services. Advertising costs are an expensive component of the marketing mix, and so pre-testing is often required to gather market opinion and avoid costly mistakes. We have successfully executed large number of market research projects involving advertising development, effectiveness and tracking campaigns for both above the line and below the line advertising. We have the experience needed to assist with your advertising research and testing. Research can be conducted before the advertising runs (pre-test) and/or after the campaign has commenced (post-test), conducted with a sample of the eventual target audience to measure awareness, effectiveness and so forth. This type of research can be conducted for any type of campaign, including radio & TV ads, online ads and print ads, using different types of research methodologies – from phone to internet to focus groups and intercepts. Individual elements of campaigns can be tested as well, including slogans, spokespersons, colors, animation, music, etc. |