| We had defined the principles that would guide “IDI” to global leadership in marketing research. The Core Values remains relevant today and continues to guide our business. |
| |
|
 |
Dedication for Client Satisfaction: At IDI we are dedicated to surpass all client expectations in terms of quality and turn around time. We a leave no stone unturned in order to satisfy and surpass client expectations. |
| |
|
|
Passionate about people: We understand that we are in a people driven Industry. All three facets of our business clients, respondents and employees are people and our aim is to treat each individual with respect, understanding and compassion. |
| |
|
|
Innovative about processes: We at IDI continuously look to innovate through our processes and systems to enhance client satisfaction and respondent experience. We invest in methods, research, technology, processes and people to better understand our clients and respondents |
| |
|
Attention to Details: Our employees are equipped and trained to pay attention to minutest of the details in order to maximize the return of client’s investments |
| |
|
|
Impartiality: Be influenced by nothing but your clients' interests. Tell them the truth. |
| |
|
|
Thoroughness: Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us. |
| |
|
|
Accuracy: Watch every detail that affects the accuracy of your work. |
| |
|
|
Integrity: Keep the problems of clients and prospects confidential. Divulge information only with their consent. |
| |
|
|
Economy: Employ every economy consistent with thoroughness, accuracy and reliability. |
| |
|
|
Price: Quote prices that will yield a fair profit. Never change your price unless warranted by a change in specifications. |
| |
|
|
Delivery: Give your clients the earliest delivery consistent with quality - whatever the inconvenience to us. |
| |
|
|
|
Service: Leave no stone unturned to help your clients realise maximum profits from their investment. |
