Focus Group Discussion
The Group discussion or focus group is another qualitative market research technique carried out with consumers or businesses. Again, they are open ended in nature and help market research clients understand opinions, perceptions, generate ideas or gauge reactions to concepts. Groups normally include between 5 and 8 respondents and a research moderator who carefully leads the discussion. If you are looking to conduct either mini or full group discussions with consumers or businesses, our market research company will be able to help with the recruitment, conducting the actual groups, analysis and offering meaningful and actionable market research results.