Qualitative Research Solutions
IDI offers qualitative research solutions which provide our clients a comprehensive insight into the views and opinions of the respondents. IDI has years of experience in conducting qualitative research.
IDI offers qualitative research solutions which provide our clients a comprehensive insight into the views and opinions of the respondents. IDI has years of experience in conducting qualitative research.
- Focus Groups
Intelligent Data Insight has conducted numerous focus group efforts, all within a variety of industries. We provide moderating, recruitment and site-selection services for companies who wish to conduct focus group studies.
Focus groups are an excellent technique for bringing together individuals having some common interest or characteristics, to interact as a way to gain information about a specific or focused issue. Specifically, focus groups can be used to:
- Gain information on how people think or feel about a particular topic
- Give greater insight into why certain opinions are held
- Help improve the planning and design of new programs
- Provide a means of evaluating existing programs
- Produce insights for developing strategies for outreach
- Test advertising concepts
- Gain insight into specific verbiage and visual stimuli
- Gather context rich information on product and brand positioning platforms
- In-Depth Interviews
Intelligent Data Insight retains interviewers with specialized training and years of experience in the nuances of conducting long-form, or in-depth interviews.
Similar to focus groups, in-depth interviews explore in context what people think, feel, and experience and therefore place a premium on interviewing skills.
Our interviewers are trained in establishing a rapport with the respondent by probing and prompting without influencing respondent answers.
