Center of Excellence

Technology

Researching fast-changing technological industries requires a wealth of industry experience, domain expertise as well as an ability to quickly pick up an understanding of new technologies. The IT and Telecom sector uses market research continuously for assessing the size of global opportunities, measuring customer satisfaction and for developing future technologies.

Working for, and speaking to, the likes of international software manufacturers, IT vendors, network designers, service providers, systems integrators and consumers of IT & Telecom products and services we have successfully developed our expertise over the year in the following areas

• Demand Estimation
  
  Companies need to know the demand of their product and services to align their marketing, distribution, and production effort accordingly. Demand Estimation Studies is the perfect study for determining the demand of a particular product and service amongst its consumers. These studies help in the identification and estimation of the increasing or decreasing demand of differentiated products and services. Demand estimation studies are carried by our trained staff who are well versed with applied methodologies. We use random sampling method as well as quota sampling method as per client and research requirement. We have special team trained to carry out IT & Telecom demand estimation studies.



• Customer satisfaction
  
  Increasing competition is forcing companies to pay much more attention to satisfying customers. Satisfied customers generate more revenues than dissatisfied ones. Satisfied customers not only bring in repeat business but also new business through word of mouth advertising. Fully satisfied customers are more immune to competitive actions and generate a stable business environment. Dissatisfied customers use valuable employee time and create a bad reputation that has to be countered with higher advertising costs.
  
  Companies use customer satisfaction survey to gain extra information about their customer on which, what, how and why issues need to be addressed. We have done many customer satisfaction study for IT & Telecom companies using face-to-face, telephonic and online method depending you’re your requirement
  
  
• Usage & Attitude Studies
  
  In current market scenario when niche marketing becoming more popular, marketers are thriving hard to sustain brand loyalty and shifting preference of their target customers, they need to know the brand usage, habits and attitudes of their target customers or user groups to cater their needs by delivering the right products and services in the right place at right time. Usage & attitude studies investigate all aspects of the relationship between consumers and a specific product, service or market. They provide the basic foundations for much marketing activity by providing a full understanding of the market into which a product or service will be, or is already being sold
  
  We have conducted Usage & Attitude study for IT & Telecom companies as well as well as International Research companies. Our blend of in-depth industry knowledge and domain expertise enables us to extract the information and insights you need.
  
  
  
  
• Channel Studies
  
  IT products are distributed through different channel to reach final customer. At each level of channel they have important role to play in terms of product promotion, pricing, distribution and after sales service. Looking at channel partners role and importance it becomes imperative for IT companies to have regular feedback and market intelligence from the channel. IT companies carries channel tracking studies to understand product demand, issues, price and services and impact of promotion. We have done different tracking studies among IT channel partners like-
  
  
  • Monthly PC Reseller Track
  • Monthly Deal Track among IT channel partners of PC, Server, Storage & Software Applications
  • Annual city wise IT channel ranking
  
  

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